50+ Online & eLearning Statistics Of Course Apps Websites [2023]

eLearning, also referred to as electronic learning or online learning, is the mode of learning that takes place using electronic technology, often via the Internet. Typically, students can learn at any time or place, as long as they have access to a device and data connection. Online learning provides numerous advantages that include self-paced learning and the choice of choosing your learning environment. In addition, eLearning is cost-efficient as it removes the geographical obstacles of classroom education and the market is projected to grow $350 Billion by 2022. In this piece, we have tried to substantiate through eLearning statistics that the market of online courses is growing no matter covid is there or not.

The unforeseen pandemic led to a global disruption to school and college education, affecting nearly 1.6 billion students worldwide. As a result, education has changed drastically, seeing a remarkable shift from traditional in-class to online learning as students move towards eLearning video platforms.

Update 2022:

• The eLearning market is expected to grow at a 14.22%(CAGR) during 2022 –2027
• Interactive eLearning or gamification is expected to reach $1.8B by 2023
• The US market is growing as per the expectation of reaching $72.41B between 2020 and 2024
• The LMS market alone will grow to $29B by 2026

To better understand the ever-increasing eLearning sector, we put together a list of key statistics related to online learning. We have kept some statistics in descriptive form and the others in tabular form as per the nature of that data. So, let’s have a look.

• With the education and corporate sector adopting flexible learning technologies, the overall global eLearning market is expected to reach $350 Billion by 2022. The international ed-tech investments have already crossed US$18.66 billion in 2019. -Forbes
• The United States is the leading country in the Global eLearning Industry.
• With hundreds of online colleges, courses, and online learning platforms, The United States is the undisputed leader in the online education market. Many education institutes in the U.S are focusing on Augmented Reality Learning. Other significant markets are India and China. Hindi has seen remarkable growth in the past couple of years.
• Mobile learning could possibly reach $80.1 billion by 2027.
• Amid the global Covid-19 crisis, the market for mobile learning rose to US$22.4 Billion. It is estimated to reach US$80.1 Billion by 2027, a CAGR of 20% growth in 2020-2027. -GlobeNewswire
• Corporate eLearning may see a boost of over 250% between 2017 to 2026.
• Corporate eLearning offers businesses and organizations the latest skills and online tools for recruiting training, sales training, learning new technology, workshops, and more. It has numerous benefits for organizations having scattered employees across the continent. In 2017, the corporate E-Learning market was valued at $14.23 billion. It is expected to hit $50 billion in 2026 at a CAGR of 15% -Business Wire
• Until 2025, The massive open online course (MOOC) market is projected to grow at an annual rate of 32.09%.
• MOOCs are online open learning courses that are in the form of lectures, videos, reading material, quizzes, forums of discussion, and more. According to eLearning industry statistics, the MOOC market is currently valued at $5.16 billion, and by 2025, it could be worth $25.33 billion -eLearning Industry
• 93% of global companies planned to adopt online learning in 2020.
• According to Finances Online Statistics, 93% of companies across the globe say they were willing to embrace online learning. Interestingly, around 90% of companies used online learning to be a source of skill development and learning tools -Finances Online

Popular Website Centric Ed-tech platforms statistics

Data as per July’2021

Platform	Major Traffic Country	Traffic in Million
BYJU’s	India	60-70 M
Khan Academy	United States	45-55 M
Study	United States	25-30 M
Vedantu	India	25-30 M
Duolingo	United States	12-18 M
Masterclass	United States	12-18 M
Udemy	India	10-18 M
Coursera	United States	8-12 M
Instructables	United States	8-12 M
Edx	United States	3-5 M
Freecodecamp	India	3-5 M
Gradeup	India	3-4 M
Unacademy	India	2-4 M
envato	India	2-3 M
Codeacademy	United States	2-3 M
Adda247	India	2-3 M
Simplilearn	India	1-2 M
Pluralsight	India	1-2 M
Udacity	Egypt	0.5-1 M
Datacamp	United States	0.5-1 M

• For nearly 50% of the video platforms, India contributes as a major traffic country.
• Nearly 35% of the major platforms are focused on Digital Skills development and 25% of the platforms are found to be multidisciplinary.
• Overall positive growth in Alexa is more than thrice of negative growth in Alexa during the last 90 days period i.e. between April-July’2021.

Major YouTube Centric platforms eLearning Statistics

Data as per July’2021

Platform	YouTube Subscribers	YouTube Views – All Time	YouTube Views Growth (Last 30 Days)	Uploads
wifistudy	14.1M	2,359,364,108	42,182,085	35,935
Study IQ	10M	1,966,720,700	72,271,668	25,560
Khan Academy	6.71M	1,886,903,965	2,656,335	8,063
Examपुर	5.62M	918,640,708	40,437,588	36,989
Adda247	5.08M	666,692,828	28,871,718	27,911
Unacademy	4.75M	442,306,848	3,852,407	15,829
Freecodecamp	3.83M	200,755,991	11,036,407	1,169
Edureka	2.75M	227,453,225	6,919,500	4,434
BYJU’s	1.53M	234,656,012	5,146,290	952
Doubtnut	1.4M	366,875,327	53,261,269	525,128
Simplilearn	1.19M	81,357,013	4,754,889	2,856
Masterclass	852K	155,809,428	12,778,324	178
Vedantu	834K	96,180,586	4,581,535	3,729
Pluralsight	702K	9,380,798	77,037	3,470
Domestika	538K	734,629,513	19,773,445	2,443
Udacity	493K	150,851,352	986,475	29,818
Creativelive	447K	45,146,250	175,469	2,556
Great Learning Academy	431K	53,404,953	1,249,348	1,378
Skillshare	343K	10,302,957	646,907	362
Teamtreehouse	335K	25,986,830	618,166	630
Edx	289K	15,487,046	131,947	2,282
Gradeup	288K	15,547,674	280,333	2,380
Duolingo	279K	18,922,870	1,627,888	66

• Doubtnut has uploaded the highest video content on YouTube and the same can be attributed to its highest growth of Video views in the last 30 days.
• Same as web-centric platforms, nearly 35% of the major platforms are uploading content on Digital Skills development.
• Creators in the Test Preparation category and specifically from India are gaining subscribers and views rapidly like that of wifistudy, Study IQ and Examपुर.
• Most Views/Uploads comes from Arts & Creativity uploaders having near to 1million views per upload like Masterclass followed by Multidisciplinary, Language Skills, K-12 and Digital Skills category.

Popular App Centric Ed-tech platforms eLearning Statistics

Data as per July’2021

Platform	Play store Downloads	Rating	Rating Count
Duolingo	100,000,000+	4.6	11,236,395
BYJU’s	50,000,000+	4.2	1,603,469
Udemy	10,000,000+	4.4	306,627
Coursera	10,000,000+	4.2	125,561
Khan Academy	10,000,000+	4.5	147,388
Unacademy	10,000,000+	4.2	793,620
Cambly	10,000,000+	4.1	112,386
Memrise	10,000,000+	4.6	1,405,104
ClassDojo	10,000,000+	4.1	246,784
Doubtnut	10,000,000+	4.1	404,186
Extramarks	10,000,000+	3.9	119,073
Vedantu	10,000,000+	4.2	327,866
Edx	5,000,000+	4.7	86,490
PowerSchool	5,000,000+	2.8	28,800
Masterclass	1,000,000+	4.7	17,262
Datacamp	1,000,000+	4.6	17,892
Skillshare	1,000,000+	4.5	46,530
Pluralsight	1,000,000+	4.6	16,687
Domestika	1,000,000+	4.8	27,425
Great Learning Academy	1,000,000+	4.5	7,759

• Duolingo, a Language Skills development app, is among the most downloaded apps in the Education category with more than 100 million downloads.
• Khan Academy, BYJU’s & Unacademy can be seen working on App, Website, & YouTube as they are managing to attain a position in 10 major eLearning platforms.
• Multidisciplinary courses providing Apps have a greater share than Coding skills focussed Apps on the Play store.

Education vs other categories Apps on Play store

Data Source: Vdocipher

Category	All apps	Average rating	Apps with >50K downloads
Art & Design	7,641	4.0501	627
Auto & Vehicles	10,565	3.9794	614
Beauty	7,163	4.2016	293
Books & Reference	45,235	4.3127	4,254
Business	67,040	4.1208	1,906
Comics	1,442	3.9693	284
Communication	22,954	4.1612	1,813
Dating	2,905	3.8986	407
Education (Max Value)	95,619	4.2319	6,499
Entertainment	55,426	4.0501	6,949
Events	6,690	4.3733	86
Finance	29,818	4.0198	3,606
Food & Drink	43,789	4.2521	974
Health & Fitness	33,882	4.0602	2,059
House & Home	7,158	3.9188	293
Libraries & Demo	2,301	4.1208	174
Lifestyle	48,160	4.1511	3,945
Maps & Navigation	13,060	3.9592	1,124
Medical	15,523	4.0905	834
Music & Audio	67,558	4.3632	3,990
News & Magazines	18,073	4.2218	1,380
Parenting	1,780	4.0703	225
Personalization	37,713	4.2925	4,734
Photography	14,028	3.9592	2,696
Productivity	37,776	4.0804	2,419
Shopping	40,856	4.2723	2,157
Social	19,934	4.242	1,767
Sports	17,451	4.1814	1,230
Tools	56,476	3.9592	7,173
Travel & Local	28,346	4.0905	1,658
Video Players & Editors	5,711	3.8582	1,346
Weather	2,966	4.1511	751
Action	10,695	4.0703	2,226
Adventure	9,217	4.141	1,589
Arcade	20,629	4.3127	1,790
Board	4,281	4.1208	775
Card	3,460	4.0602	898
Casino	2,404	4.1006	616
Casual	19,680	4.1713	2,880
Educational	9,085	4.2117	1,146
Music	1,802	3.9491	335
Puzzle	20,394	4.2824	2,543
Racing	4,043	4.0602	1,148
Role Playing	4,226	3.9794	1,647
Simulation	8,904	3.8481	3,312
Sports Games	3,207	3.9491	835
Strategy	3,519	4.0198	805
Trivia	5,497	4.1511	604
Word	3,918	4.2824	631
Total Apps Crawled	1,000,000	4.109669	92,047

Top Education category performing Apps – Globally

Data as per July’2021

Title	Installs	Rating
Duolingo	100,000,000+	4.6
Google Classroom	100,000,000+	2.7
Photomath	100,000,000+	4.7
Brainly-Home Learning	100,000,000+	4.1
Cake – Learn English for Free	50,000,000+	4.8
BYJU’S-The Learning App	50,000,000+	4.2
Bible App for Kids	50,000,000+	4.4
DIKSHA	10,000,000+	4.3
Kahoot! Play & Create Quizzes	10,000,000+	4.6
Babbel	10,000,000+	4.5
Hello English	10,000,000+	4.5
Unacademy	10,000,000+	4.2
Pinkfong Baby Shark	10,000,000+	4
Doubtnut	10,000,000+	4.1
Kids Learn Professions	10,000,000+	4

Major Category Wise Overall Grossers

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Multidisciplinary

Platform	Web Reach (approx)	YouTube Subscribers	Play store Installs
Udemy	758M	192K	10,000,000+
Edx	96M	289K	5,000,000+
BYJU’s	93M	1.53M	50,000,000+
Unacademy	61M	4.75M	10,000,000+
Doubtnut	2M	1.4M	10,000,000+

K-12

Platform	Web Reach (approx)	YouTube Subscribers	Play store Installs
Khan Academy	152M	6.71M	10,000,000+
PowerSchool	23M	3.57K	5,000,000+
ClassDojo	18M	109K	10,000,000+

Digital Skills

Platform	Web Reach (approx)	YouTube Subscribers	Play store Installs
Coursera	448M	185K	10,000,000+
Pluralsight	32M	702K	1,000,000+
Codeacademy	63M	9.57K	500,000+
Datacamp	31M	117K	1,000,000+
Great Learning Academy	17M	431K	1,000,000+

Arts & Creativity

Platform	Web Reach (approx)	YouTube Subscribers	Play store Installs
Masterclass	47M	852K	1,000,000+
Skillshare	30M	343K	1,000,000+
Domestika	31M	538K	1,000,000+

Language Skills

Platform	Web Reach (approx)	YouTube Subscribers	Play store Installs
Duolingo	162M	279K	100,000,000+
Cambly	18M	119K	10,000,000+
Memrise	8M	13.9K	10,000,000+

Test Preparation

Platform	Web Reach (approx)	YouTube Subscribers	Play store Installs
Gradeup	35M	288K	10,000,000+
Adda247	32M	5.08M	5,000,000+
Vedantu	32M	834K	10,000,000+
Edugorilla	16M	1.13K	50,000+
Magoosh	12M	133K	500,000+

Growing Online Education Brands’ and Creators YouTube statistics in India

• Unacademy India with its sister channels like Unacademy JEE and Unacademy NEET are among the Top 10 Indian brands channels on YouTube as per their views gained per month during the July 2020-June 2021.
• Before grossing 53 million views in June 2021, Doubtnut grossed 11.5 million views in May 2021 which is near to a 400% M.O.M. growth.
• With continuous shuffling, BYJU’S is still among the top 20 rank holder brands in India during July 2020-June 2021.
• Edureka! gained nearly 7.26 million views in June 2021.
• Study IQ education grossed more than 60 million views on YouTube during June 2021.
• WifiStudy is averaging more than 40 million views every month during the July 2020-June 2021.
• Examपुर is making good growth with May 2021 seeing a whopping 270 million views on their YouTube channel.
• Top subscribers holding channels in the Education category on YouTube, uploads content around pre-school teaching. Examples include Cocomelon, Pinkfong Baby Shark, ChuChu TV, Little Baby Bum, and Infobells.

eLearning & Online Learning Piracy Statistics

• 52% of users watch illegally downloaded or streamed videos.
• More than 60% of people are aware of piracy while downloading or streaming copyrighted videos.
• Majority of websites that allow piracy distribution are hosted in America and Europe.
• Telegram has emerged as a host to most of the pirated content distributed via the App.
• Nearly 25% of global Internet usage is for online piracy.
• Free hosting websites get majorly used for downloading pirated content.
• The revenue losses expected in 2022 are more than $20B in the Online Learning industry.
• A report by MUSO, a piracy analytics company, shared a report in 2018 showing the percentage of Top countries in illegal downloads.
  

  Country	Billion visits
  United States	21.88%
  Russia	18.22%
  India	12.07%
  France	9.24%
  Turkey	9.24%
  Ukraine	7.71%
  Indonesia	7.65%
  United Kingdom	7.24%
  Germany	6.74%

FAQs:

How big is the eLearning industry?

According to Global market insights, the eLearning market will surpass USD 375 billion by 2026.

What are the benefits of eLearning for companies?

Standardized training, use eLearning to train new hires fast, boost productivity and performance by offering training to employees. It is scalable for any number of employees, time-flexible, cost-saving and allows global collaborations.

How many people are using mobile eLearning?

In 2020, the mobile learning market has risen to $22.5 billion. By 2027, it is projected to reach $80.1 billion.

What is the retention rate from eLearning?

The Research Institute of America has found that online courses increase the retention rate from anything between 25% to 60%. The contributing factors are engaging multimedia content, self-paced learning and more control over the study material.

Which countries offer the best infrastructure for eLearning?

Preply, a digital learning platform published a global study on the technical infrastructure and accessibility for eLearning. This is based on access to computers, education expenditure, broadband and mobile internet speed, education expenditure & more. Denmark tops the list, followed by the United States, Hungary and the United Kingdom.