Video has been at the forefront for any business in recent years. Whether it is for explaining your product, creating advertisements, corporate training, entertainment, or even learning, video is at the heart of all these activities. They play a major role in driving consumer action, developing new skills, and education. According to an eLearning study conducted by VdoCipher, about 80% of online learning content is videos. Also, there has been about on average 53% increase in revenue as learning platforms moved to online learning As per the Hubspot report, Almost 86% of businesses use video in their marketing strategy, and…
How to Build your own SVOD Video Subscription Platform in 2023?
Video subscription platform such as Netflix, Disney plus, Hulu has become an innate part of our life. As the existing platforms have played a firm role in our life, new video platforms keep on rising. Recent advancements in tech have made it easier to build your own video subscription platform. If you are someone who just knows how to produce content, you can build your own OTT platform using various tools and services available, without doing any development of your own. In this blog, I'll explore how you can build your own video subscription platform with tools available online. Also,…
Netflix Business Model: World’s Largest Video Selling Platform
The article is to explain a few basic metrics on Netflix business model and how it has changed over the years. The media and entertainment industry is one of the leading growth sectors of recent times contributing to billions of US dollars every year. One of the main elements of this sector is the television industry. However, with the fast-paced nature of everyone’s life, nowadays it has become almost impossible to watch one’s favorite shows at a particular time on a daily basis. Netflix, an online streaming media services pave the way for all customers for easy access of their…
Tech Update: Netflix Updates Codecs Use for Efficient Encoding
Netflix have switched streaming to encoding in H.264 High Profile and VP9 (profile 0), in response to increasing processor capabilities of decoding streams online. The fact that both these compression formats have found broad decoder support from Mobile Hardware and Android OS respectively has motivated this change. Netflix optimize their encoding to H.264 high AVCHi-Mobile (H.264 High Profile) and VP9 Codecs Essentially the difference between baseline, main and high profiles of H.264 encoding is increasing compression efficiency, with the requirement of greater decoding capability. This means that compression in high profile reduces video bitrate for a given stream quality more…
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Cloud Video Platforms: How It Works & Top 5 List
With the everyday increase in popularity of video streaming platforms, businesses need a reliable, secure, and scalable cloud video platform. And owing to the current COVID scenario across the world, people are consuming a lot more content than before. Hence, more businesses are launching or scaling on cloud video platforms on a daily basis. Cloud video platform have reduced the infrastructure needs as compared to traditional broadcasting technologies. They are being potentially recognized for their features like unlimited storage, convenience, scalability, and security. Keeping these things in mind, we’ll be taking you through a basic explanation of cloud video platforms…