Over-the-top (OTT) platforms have revolutionized how we consume media, delivering content directly via the internet and bypassing traditional cable or satellite systems. Giants like Netflix, Amazon Prime Video, and Disney+ have set the benchmark. The booming OTT market is expected to reach $64.12 billion in global subscription revenue by 2026. This has inspired many content creators and businesses to launch their own OTT apps. But how do you create your own OTT platform/app? In this guide, we’ll explain what OTT platforms are, why you might want to build one, and the step-by-step process to develop and launch a successful OTT…
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