OTT stands for "over the top." In the context of communication, OTT refers to applications and services that are provided over top of existing networks. Typically, OTT services are delivered via the public Internet without the need for additional infrastructure or access from the service provider. For uninterrupted OTT service delivery, solutions are required in the form of an OTT platform provider. These solution providers are mainly needed for video delivery, security, and optimization. For example, delivery can be enhanced with CDN, security via DRM, and optimization via multiple bitrates. Table Of Content: What does OTT mean in media? Why…
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How to do Video Monetization on your Website OTT or eLearning platform
According to Statista, sales by OTT platforms and streaming providers will globally see 11% growth. eMarketer estimates nearly half of the video ads served on video platforms. The most significant chunk of this ad spend happens on YouTube. Marketers report videos to have the best ROI and help in getting better customer retention rates. With videos having the highest penetration rate, you should not miss the opportunity to monetize them. As technology is evolving, the methods of online video monetization have increased. Implementing the right video monetization strategy will maximize the revenue and make the most out of your video…