Video paywall is essentially a digital barrier that restricts access to video content unless the viewer has paid for it. In other words, instead of freely available videos, content behind a paywall requires users to purchase a subscription or make a payment (one-time or recurring) before they can watch. This mechanism is extremely important for content creators and businesses to monetize video content directly. By implementing a paywall, streaming platforms and video publishers can generate a steady revenue stream from their videos rather than relying solely on ads or free distribution. Table of Contents: What is Video Paywall? Types of…
video monetization
Content Monetization Policies for Global Creators in 2025
Making money from online content, or "content monetization," has become a key way for websites and social media users to earn income. It started with what we call user-generated content, where regular people began sharing their own videos, posts, and pictures on platforms like YouTube, Instagram, and TikTok. Over time, these platforms have changed a lot, making it easier for anyone to turn their hobbies into careers by creating content that others want to watch or read. These platforms offer various ways for creators to make money, like showing ads, offering subscriptions, or getting direct payments from fans. This has…
How to do Video Monetization on your Website OTT or eLearning platform
According to Statista, sales by OTT platforms and streaming providers will globally see 11% growth. eMarketer estimates nearly half of the video ads served on video platforms. The most significant chunk of this ad spend happens on YouTube. Marketers report videos to have the best ROI and help in getting better customer retention rates. With videos having the highest penetration rate, you should not miss the opportunity to monetize them. As technology is evolving, the methods of online video monetization have increased. Implementing the right video monetization strategy will maximize the revenue and make the most out of your video…