Netflix have switched streaming to encoding in H.264 High Profile and VP9 (profile 0), in response to increasing processor capabilities of decoding streams online. The fact that both these compression formats have found broad decoder support from Mobile Hardware and Android OS respectively has motivated this change. Netflix optimize their encoding to H.264 high AVCHi-Mobile (H.264 High Profile) and VP9 Codecs Essentially the difference between baseline, main and high profiles of H.264 encoding is increasing compression efficiency, with the requirement of greater decoding capability. This means that compression in high profile reduces video bitrate for a given stream quality more…
Tech Industry Updates
Washington Post – Video in Content Marketing
The Washington Post was acquired in 2013 by Amazon's Founder and Chief Executive Officer Jeff Bezos, at a time when the news industry had been seeing considerable decline in their revenues from print subscription. This trend is largely due to an increasing number of people getting their news from the internet. The key challenge for WaPo in the Jeff Bezos era ahead is to execute a content strategy that maximizes their digital presence. Part of their strategy is using video in content marketing efforts. The Washington Post since 2013 has started to aims towards expanding readership and subscription to their digital content. This is expected…
CDN player Support for RTMP Streaming Declining
RTMP Streaming Protocol is receiving declining support from Content Delivery Networks CDNs). One major demand that RTMP stream places on CDNs is the requirement of an active connection between Flash Media Player and the viewer on port 1935. This is because RTMP requires a persistent connection. On the other hand video streaming protocols such as HLS, DASH and HDS require streaming over HTTP, and do not require much customization, and are easily supported by CDNs. Also, with Flash not being supported by Android and iOS, RTMP use is steadily declining. Amazon AWS on RTMP Stream [caption id="attachment_1451" align="aligncenter" width="415"] AWS…