In today’s digital-first world, forensic watermarking for video protection has become essential. As video content grows in value -across OTT platforms, e-learning, and corporate environments, piracy poses an increasing threat. Whether it’s pre-release screeners or premium courses, protecting videos from unauthorized distribution is more important than ever. It’s no longer just about torrents or shady DVD vendors. Today’s pirates often sit inside the system—users, partners, even reviewers. They’re leaking premium content within hours, sometimes minutes. That’s where forensic watermarking comes in. Not flashy. Not loud. But quietly powerful. In 2023, piracy cost the entertainment industry more than $50 billion. Over…
Video Technology
What is Live Video Streaming and How Does It Work?
Did you know that 23% of global viewing time is spent watching live content? And more importantly, live content generates 27% more minutes of watch time per viewing than on-demand video. See, live streaming isn’t just a trend; it’s a game-changer tool for your eLearning and media businesses. (more…)
CENC Common Encryption Algorithms & Methods Guide
A fundamental concept of modern security, encryption, serves as the cornerstone to safeguard data storage, digital communications, streaming, online transactions and much more. Derived from the roots of cryptography, encryption transforms a plain, readable information into an unreadable or unintelligible form using mathematical algorithms and secret keys. The same data is decrypted using a decryption key at the client/user’s end. The overall purpose of encryption is to make sensitive data confidential and secure, restricting unauthorized access, sharing or copying. To simplify the content protection process for video creators and distributors, CENC, or Common Encryption Scheme ensures interoperability between various DRM…
Video Codecs: Everything You Need To Know About
During the pandemic when most of the world was under lockdown and more people were online than ever, major video streaming platforms took a collective decision to limit video content to 480p to relieve strain on global mobile networks. Did you know YouTube (35%) and Netflix (15%) account for 50% of all global mobile internet traffic? The report also suggests 79% of global mobile data traffic will be video by 2022. With this growth rate, video codecs will play an even bigger role in the years to come. Statista provides information on the level of global mobile video traffic from…
Video Encryption Technologies Compared for Video Protection
Video Encryption Technologies Compared for Video Protection Partial encryption and open key exchange are the main flaws in basic encrypted streaming like AES-128, HLS-E and RTMPE. DRM encryption fixes both, which is why it is the standard for premium video. Explore DRM Encryption Start Free Trial Direct Partner with Google for Widevine DRM AWS Standard Technology Partner Table of Contents What is Video Encryption? 5 Types of Video Encryption: Pros & Flaws Video Encryption Comparison Table What is DRM Encryption & How it Compares to AES-128 and HLS-E How DRM Encryption Works: The 4 Layers Common DRM Encryption Myths What…
HEVC/H.265 Codec (High Efficiency Video Coding)
High Efficiency Video Coding (HEVC), also known as H.265 codec, was released in January 2013 as a significant advancement in video compression. HEVC codec delivers high-quality video with reduced file sizes and lower delivery costs, making it ideal for handling high-resolution 4K and 8K videos. Developed as an open standard by ITU-T's VCEG and ISO/IEC MPEG, HEVC achieves up to 50% better compression than AVC and 75% compared to MPEG-2, revolutionizing video streaming and transmission with cost-efficient, high-quality playback. This technology has become the preferred standard for video coding for various industries due to its ability to efficiently manage video…