Video Analytics and Video Player Analytics has been a buzzword for many years now and the hype around it has only been increasing. However many businesses are still unsure of what exact data points to look at, what analyses to make, and what changes to make in your videos/courses/movies based on the data. In this blog, We have mentioned the key 15 metrics as examples that one should get in video analytics and how to use them to enhance viewer experience, prevent misuse, and increase revenues. The context mentioned here is both general for any use case and what can…
Forensic Watermarking: 4 Types, Implementation & Challenges Explained
In today’s digital-first world, forensic watermarking for video protection has become essential. As video content grows in value -across OTT platforms, e-learning, and corporate environments, piracy poses an increasing threat. Whether it’s pre-release screeners or premium courses, protecting videos from unauthorized distribution is more important than ever. It’s no longer just about torrents or shady DVD vendors. Today’s pirates often sit inside the system—users, partners, even reviewers. They’re leaking premium content within hours, sometimes minutes. That’s where forensic watermarking comes in. Not flashy. Not loud. But quietly powerful. In 2023, piracy cost the entertainment industry more than $50 billion. Over…
What is Live Video Streaming and How Does It Work?
Did you know that 23% of global viewing time is spent watching live content? And more importantly, live content generates 27% more minutes of watch time per viewing than on-demand video. See, live streaming isn’t just a trend; it’s a game-changer tool for your eLearning and media businesses. (more…)
CENC Common Encryption Algorithms & Methods Guide
A fundamental concept of modern security, encryption, serves as the cornerstone to safeguard data storage, digital communications, streaming, online transactions and much more. Derived from the roots of cryptography, encryption transforms a plain, readable information into an unreadable or unintelligible form using mathematical algorithms and secret keys. The same data is decrypted using a decryption key at the client/user’s end. The overall purpose of encryption is to make sensitive data confidential and secure, restricting unauthorized access, sharing or copying. To simplify the content protection process for video creators and distributors, CENC, or Common Encryption Scheme ensures interoperability between various DRM…
Why not build an exe for DRM?
For video platforms aiming to control distribution and prevent piracy, building a dedicated desktop app may sound like a strong move. But when it comes to real-world implementation, this approach is riddled with trade-offs. The following article applies to Windows and Mac desktop. For mobile, we recommend building apps. Mobile apps can provide overall higher security by leveraging OS-provided hardware DRM when available unlike Desktop apps. So, let's start by looking into the technical limitations and security pitfalls of desktop video playback, and explains why HTML5-based DRM, when correctly configured, offers a far more robust and future-proof solution. DRM is…
Video Codecs: Everything You Need To Know About
During the pandemic when most of the world was under lockdown and more people were online than ever, major video streaming platforms took a collective decision to limit video content to 480p to relieve strain on global mobile networks. Did you know YouTube (35%) and Netflix (15%) account for 50% of all global mobile internet traffic? The report also suggests 79% of global mobile data traffic will be video by 2022. With this growth rate, video codecs will play an even bigger role in the years to come. Statista provides information on the level of global mobile video traffic from…